Bria Weaver

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17th January 2023

HEALI PR Backgrounder

Press material is so much more than words on a page. It has to bring the brand to life. For the brand HEALI, a PR backgrounder was the perfect solution to achieve this. Through discussions with the founders and sifting through brand material, I developed the copy and mapped out how it needed to be segmented. Taking in the brand’s colours and feel, I provided detailed design directions and working collaboratively with their graphic designer. This was the result.

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Chrystelle Maechler • 25th January 2022

Chrystelle Maechler Website

Chrystelle is a trilingual screenwriter, director, singer and voice talent. She needed a website that she could direct potential clients to, that highlighted her many talents in an easy to navigate design. She took care of the graphic design, but I mapped out the website plan, choosing what will go where and how to present it to the reader. With the new design mapped out, I was able to develop new website copy.

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16th January 2022

Gargoyle Wine Club Backgrounder

Get to know who Gargoyle Wine Club. The attached backgrounder dives into their history, offerings and charitable initiatives in bite size...or better yet, sip size sections.

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MENU • 30th November 2021

Adapting to Adaptogen Beverages

Adaptogen beverages are functional drinks that have been flourishing over the last few years, popping up in grocery stores and menus across North America. While essentially, these are simply beverages that contain an array of ingredients linked to providing health benefits, this oversimplifies their marketplace potential and impact.

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SL Creative • 23rd October 2020

6 Tips for Working With Influencers

By following these tips, working with influencers will hopefully be less daunting and something you can approach with confidence to help your brand grow.

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MENU • 29th May 2020

How to Prepare your Dining Room for Life Post-Lockdown

With restaurant dining rooms beginning to reopen, fears about COVID-19 continue to play a major role in consumer decisions. While the health and safety of everyone a restaurant serves has always been mission critical, it’s never been more essential to reassure consumers of the safety of dining out. As Canadians continue to come out of lockdown and consider returning to restaurants, your establishment can help put their minds at ease by enacting a few best practices and arming your staff with th

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MENU • 16th April 2020

How Les Cuisines Solidaires is turning ovens back on during the pandemic

When the COVID-19 shutdown mandate hit Quebec restaurants, Jean-François Archambault, General Director and founder of La Tablée des Chefs, started to receive calls from chefs and operators hoping to donate their remaining ingredients to the organization. As the shutdown progressed community shelters were struggling. Many of their volunteers went into isolation, leaving them with a growing, vulnerable population without food or the ability to access food.